5 times brands absolutely nailed video marketing

Taking the audience on an eye-opening tour of landfills, dumpsters and fly-tipping sites, Ikea addresses its environmental responsibilities head-on with this hard-hitting campaign video. The film itself highlights the mounting impact of discarded furniture on the environment and concludes by introducing ‘The Trash Collection 2021’ – a selection of reclaimed furniture.

The items are also highlighted on the campaign website here, where visitors can find out how to order spare parts for their Ikea items, learn more about the company’s buy back scheme, and read all about Ikea’s pledge to achieve zero waste and become 100% circulate and climate-positive by 2030. You can watch the film in full below.

More than 3 million people around the world own a smartphone these days. And with unprecedented video technologies now at our fingertips, organisations everywhere are taking full advantage of this to create experiences that connect with customers on a deeper level. User-generated content is created by your audience, for your audience, so is therefore a very powerful way of connecting with your audience.

Google did just this in a series of ‘thank you’ videos. ‘Thank you, Teachers’, was released during Teacher Awareness week at the beginning of May to honour all the parents and teachers who were having to adjust to home-schooling during the pandemic. This video featured user-generated content which gave a very raw and realistic view of the impact of the pandemic on both parents and children, and was cleverly interspersed with common Google search queries used at the time to support those committed to making sure the learning continued. The full video is available to watch below.

We’ve come to expect nothing short of drama and innovation from the BCC, and the brand ident created for the 2022 Beijing Winter Olympics was no exception. Put together by BBC Creative, this short video was directed by Balázs Simon through Blinkink production company and captures the harsh conditions faced by Olympians through an ingenious combination of 3D printing, stop motion animation and in-camera effects.

You can watch the animation in full here.

Partnering with influencers is one great way to elevate your video marketing strategy. And that’s exactly what GoPro did through it’s ‘Flippin’ Out’ series with legendary freerunner, Jason Paul. The videos, filmed and created by Paul, show a thrilling Global Freerunning Adventure through some of the world’s most unique architectural playgrounds.

These hair-raising videos will bring you right to the edge of your comfort zone and can be viewed below.

When agency Droga5 created a campaign for Doughnut Plant known as ‘The Ripple’, it became a huge food craze. What people didn’t realise until later is that the campaign was actually a stunt for a Chase for Business banking card. And the secret to the campaign’s success? Through film and evolving out-of-home advertising, like this innovative billboard that ‘ate’ away the doughnut to reveal the ‘secret ingredient’ underneath.

You can watch the campaign film in full below.

Feeling inspired to tell your organisation’s story through video? Get in touch with us today and we’ll be happy to help.