The reality is that around 15% of the population may experience difficulty using your content due to a disability.
Accessible design aims to break down these barriers by creating content that is great to use and easy to navigate for the largest possible audience. Whilst this is now a legal requirement for public sector organisations, it is just incredibly good business practice and an important consideration for every organisation.
If you’re looking to work with an agency on making your content accessible, you’ll want to make sure that all accessibility marketing requirements are briefed in from the start. It’s much easier to build your accessible content from the ground up, rather than try to make content accessible retrospectively.
Here’s what you need to know to brief your agency effectively.