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Why your competition isn't who you think
A colleague said something interesting to me the other day. She told me that a prospective client in the charity sector claimed to not have any competition.
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Three rules to apply behavioural science thinking (without a big budget)
Behavioural change - and its siblings behavioural science and behavioural economics - have been hot topics for a while now, spawning a sizeable marketing sub-industry which seeks to increase the accuracy of predictive models of customer behaviour.
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