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Why strategy is the key to great creative
You’re planning to go on holiday. You’ve packed your bags, loaded everything into the car and got the playlist ready to go.
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How to get the most out of ChatGPT
In the ever-evolving landscape of content creation, ChatGPT appeared with a bang at the end of 2022. But while this AI tool has many remarkable qualities and capabilities, it doesn’t come without its challenges.
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Eleven's take on the best Christmas ads of 2023
Now it’s December, it’s officially ok to start talking about Christmas (that’s the rule in our book anyway). And during this time of year, we never pass up an opportunity to watch (and judge) the hotly anticipated Christmas adverts.
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How to measure the success of your marketing campaign
It’s important to know whether the time and money you’ve invested in your marketing campaign has been spent wisely.
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How to launch a successful fundraising campaign with digital marketing
Digital marketing is particularly effective at driving awareness, and a digital fundraising campaign will attract donors and increase donations.
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