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Insight
Our team shares their insights on the topics that matter most to you.
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How to measure the success of your marketing campaign
3 minute read
• Written by
Sarah Latham
It’s important to know whether the time and money you’ve invested in your marketing campaign has been spent wisely.
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How to launch a successful fundraising campaign with digital marketing
3 minute read
• Written by
Sarah Latham
Digital marketing is particularly effective at driving awareness, and a digital fundraising campaign will attract donors and increase donations.
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How to write powerful and engaging copy
3 minute read
• Written by
Sarah Latham
Whether you’re writing for a social post or a website, it’s important to remember that copywriting is both an art and a science.
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How to make your website content SEO friendly
5
minute read
• Written by
Sarah Latham
Creating content for your website takes effort, so how do you make sure you’re not wasting time on something that disappears into the back end of Google?
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What will the digital marketing landscape look like in 2023?
3 minute read
• Written by
Sarah Latham
With this ever-evolving landscape, it’s key to stay ahead of the curve whilst avoiding ‘micro-trends’ that fail to deliver in the long-term
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