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Understanding the roles sales and marketing play in lead generation
For successful lead generation to turn into effective lead nurturing, and ultimately customer acquisition, sales and marketing must work together.
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How to write an inspiring charity mission statement
Think of your mission statement like your North Star. It should help to influence and shape your organisational culture.
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Using tracking codes to measure your campaign’s success
Building UTM codes is a great solution for tracking your campaign’s success and determining which marketing activities are pulling their weight.
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Why “going viral” isn’t a standalone marketing strategy
While the idea of content that attracts thousands of likes, comments and follows without ad spend sounds amazing, going viral isn't a standalone strategy.
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What does a cookieless future look like for marketers?
With Google phasing out third-party cookies and Apple introducing iOS updates to protect user privacy, what does a ‘cookieless’ future hold?
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