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Insight
Our team shares their insights on the topics that matter most to you.
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How to write a powerful video script
3 minute read
• Written by
Sarah Latham
Whether it’s for a TV advert or an explainer animation, your video should engage your audience. One ingredient for achieving this is a well-written script.
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Everything you need to know about charity marketing
7
minute read
• Written by
Sarah Latham
Charity marketing usually sets out to achieve one of four crucial things - awareness, fundraising, volunteer recruitment or loyal support.
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Why the return of Instagram’s chronological feed isn’t what it seems
2
minute read
• Written by
Sarah Latham
In a recent Tweet, Instagram Head Adam Mosseri explains how a new menu will be introduced, allowing users to choose how they want their posts displayed.
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What does 2022 have in store for digital marketing?
3 minute read
• Written by
Sarah Latham
We take a closer look at some of the top digital marketing trends to keep an eye on in 2022.
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The best ‘marketing for good’ campaigns from 2021
2
minute read
• Written by
Sarah Latham
Despite a few unexpected ups and downs, 2021 was a particularly good year for purpose driven marketing campaigns.
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