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5 steps to finding your brand's voice
Finding your brand’s voice will make your brand stand out from the crowd and help your audience relate to you.
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How to define (and use) customer personas to your advantage
Personas are useful as they can help you to understand what your prospective customers are thinking and reveal insight about their decision-making process.
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Saving the world one TikTok at a time
Whilst TikTok can allow many charities and oranisations to thrive and reach new audiences, it may not necessarily be the right approach for everyone.
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Influencer marketing: how to get it right
With these influencers having such control over our actions, influencer marketing can be a very powerful tool. However, it’s not that easy.
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The rise of responsible marketing
Whilst the idea of sustainability isn’t new, incorporating ESG strategies into a business plan is becoming increasingly expected of organisations.
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