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What does 2022 have in store for digital marketing?
We take a closer look at some of the top digital marketing trends to keep an eye on in 2022.
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The best ‘marketing for good’ campaigns from 2021
Despite a few unexpected ups and downs, 2021 was a particularly good year for purpose driven marketing campaigns.
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5 steps to finding your brand's voice
Finding your brand’s voice will make your brand stand out from the crowd and help your audience relate to you.
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How to define (and use) customer personas to your advantage
Personas are useful as they can help you to understand what your prospective customers are thinking and reveal insight about their decision-making process.
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Saving the world one TikTok at a time
Whilst TikTok can allow many charities and oranisations to thrive and reach new audiences, it may not necessarily be the right approach for everyone.
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