Many organisations shy away from video marketing for one simple reason – it has a reputation for being expensive. This is largely because TV advertising and blockbuster films have misled people to assume that creating even a short promotional explainer animation is eye-wateringly out of reach.
Fortunately, the reality is that creating great video content can be surprisingly cost-effective. So, if you’re interested in creating great video content on a relatively limited budget, you’ve come to the right place. Let us walk you through how it’s done…