Have you ever been in this situation? You’ve commissioned a creative agency to devise a new campaign, develop your brand identity or design your annual report. You receive the initial ideas and… they’re not quite right. Or, even better, they’ve given you three options, but you love them all – how can you possibly choose?
Reaching a concept or product that you're happy with can be a rewarding process - and the key to success is providing effective feedback.
Firstly, what do we mean by ‘bad’ feedback? Well we don’t mean criticism - critical feedback is helpful when delivered right. Ineffective feedback is feedback that can’t be actioned; a creative dead-end.
This goes for positive feedback too…
If the creative can’t learn from your feedback, they’re left guessing what you do and don’t think is working and why, which can lead to an arduous process of trial and error.
If you’re working with a creative agency, or you’re looking to use one in the future, here’s how you can give great creative feedback – and make the most out of your partnership.