For anyone in the public or third sector, where every message counts, creativity requires more than just clever algorithms. Sure, AI can write an impressive first draft, generate some visual assets, and even give you some fresh ideas when you're staring at a blank screen.
But here’s the thing – AI is only as good as the human using it. Without the right prompt, it’s like asking a satnav to take you on a scenic route. Sure, it’ll get you somewhere. But it might miss all the important landmarks along the way. And when it comes to the work we do, missing the mark just isn’t an option.