Brand accessibility is a fundamental component of operating as an inclusive, impactful organisation. For public and non-profit organisations, making your brand accessible isn’t just a nice to have – it’s a must. After all, you’re here to serve your whole audience. And as the people you support are likely some of the most diverse in terms of ability, background and needs – your brand should reflect that.
But here’s the kicker: accessible branding doesn’t only benefit those with disabilities. When done right, it elevates your entire audience’s experience. Accessible design is, in fact, for everyone.
The good news? It’s not rocket science. And it doesn’t necessarily mean starting from scratch on your brand. In most cases, it may just be a few stylistic tweaks here and there to bring your vision and mission into greater focus.
So, how to get started…?