You’re planning your next inbound campaign and you ask yourself the question - do I really need to create a landing page? Can’t I just use an existing page on my website to host a form for my audience to fill in?
Whilst those are entirely fair questions, there are significant benefits to using a unique landing page for your inbound campaign. Firstly, a landing page eliminates any potential distractions for your audience by removing all other navigation. This means you can capture your visitor’s undivided attention. And complete attention means you can guide your visitor precisely to where you’d like them to go - in most cases this will be a data capture form. In short, landing pages are specifically designed to create conversions.
With this in mind, there are things you can do to make sure that your landing page is performing to the best of its ability. We explore what these are below…