Whatever the shape and size of your organisation, it’s likely you’ll have used or are using video marketing as part of your existing strategy. But what if a large chunk of your audience couldn’t comfortably use or enjoy your video content? This is where accessibility marketing comes in.
Think of accessibility as best practice for video content, no matter who’s watching it, as video that contains accessibility features is far more likely to be engaged with by your audience.
Whether it’s for film or animation, here are a few ways you can make sure that your video content is inclusive.