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The best not-for-profit Christmas adverts of 2024
If there’s one thing the festive season brings (besides mince pies and office competitions for the ugliest Christmas jumper), it’s the surge of Christmas adverts.
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How to use short-form video as a tool for real change
Imagine a crowded room buzzing with people, each with something important to say. But then one person steps forward and says just a few powerful words, and instantly everyone is listening.
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Building trust through transparency: Why honesty is the best policy
In today’s rapidly changing landscape, we recognise the vital role that trust plays in the public sector. Clear communication and transparency aren’t just intentions – they’re foundational to building strong relationships between organisations and the communities they serve.
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How to make creative AI work for you
Let’s talk about AI. Although it’s been around for years, new generative tools on the scene make AI an exciting addition to your creative toolbox – it’s innovative, and yes, it’s incredibly useful. But let’s get one thing straight: AI is clever, but it isn’t the whole picture.
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Why your charity’s strategy has to be smarter when budgets are tight
Let’s face it—charities are no strangers to doing more with less. But these days, "tight budgets" might be putting it politely. With increasing demand for services and dwindling funds, how do you continue delivering impact without stretching yourself—and your team—paper-thin?
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