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How to optimise your landing page for better lead generation
There are things you can do to make sure that your landing page is performing to the best of its ability. We explore what these are in this article.
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Why email should form a key part of your internal marketing strategy
The beauty of email is that it doesn’t require the recipient to immediately stop what they’re doing and lose focus.
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5 easy ways to improve student retention
To retain your students, you need to understand why they’ve chosen to leave and then focus on keeping them engaged by supporting them in the right way.
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3 reasons your marketing campaign needs a defined target audience
Knowing your target audience is what allows you to determine where to focus your marketing efforts for better results.
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5 steps for bringing your value proposition to life
Adopting a customer-centric value proposition starts with defining value from your audience’s perspective, rather than from yours.
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