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Insight
Our team shares their insights on the topics that matter most to you.
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Why email should form a key part of your internal marketing strategy
2
minute read
• Written by
Melanie Hurst
The beauty of email is that it doesn’t require the recipient to immediately stop what they’re doing and lose focus.
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5 easy ways to improve student retention
3 minute read
• Written by
Mel Parry-Graham
To retain your students, you need to understand why they’ve chosen to leave and then focus on keeping them engaged by supporting them in the right way.
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3 reasons your marketing campaign needs a defined target audience
3 minute read
• Written by
Rachel Oliver
Knowing your target audience is what allows you to determine where to focus your marketing efforts for better results.
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5 steps for bringing your value proposition to life
5
minute read
• Written by
Sarah Latham
Adopting a customer-centric value proposition starts with defining value from your audience’s perspective, rather than from yours.
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How to get past creative roadblock
4
minute read
• Written by
Alex Moran
Creativity is the lifeblood of marketing. It breeds innovation and improvement – whether it’s to imagine new concepts or to discover new insights.
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