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What is visual hierarchy and why is it important?
By relying on a few key principles including size, space and colour, you can essentially influence how your audience interacts with your content.
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How you should be using your database of donors
It’s important to make sure that your database is up to date by keeping an accurate record of who is giving what and when.
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Why cutting your marketing spend is a bad idea
Regardless of the economic climate, it’s important to make sure your organisation remains front and centre in the minds of the people that count.
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Understanding the roles sales and marketing play in lead generation
For successful lead generation to turn into effective lead nurturing, and ultimately customer acquisition, sales and marketing must work together.
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How to write an inspiring charity mission statement
Think of your mission statement like your North Star. It should help to influence and shape your organisational culture.
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