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Using tracking codes to measure your campaign’s success
Building UTM codes is a great solution for tracking your campaign’s success and determining which marketing activities are pulling their weight.
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Adopting a customer-centric approach to rebuild passenger loyalty
Over the past year, the rail sector has seized the return to travel as an opportunity to build relationships with new passengers.
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How to grow legacy income
One of the biggest reasons your charity may not be receiving legacy donations is because your audience isn’t aware that it’s an option or doesn’t know how.
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Why “going viral” isn’t a standalone marketing strategy
While the idea of content that attracts thousands of likes, comments and follows without ad spend sounds amazing, going viral isn't a standalone strategy.
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What to include in a campaign toolkit
Toolkits provide effective guidance and resources for you, your team and advocates to amplify your message and maximise impact in a cost effective way.
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