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Purpose-led vs. purpose-washing: what's the difference?
The concept of purpose has changed and is no longer just about the why – it’s how it’s being used to guide an organisation’s strategy and make decisions.
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What's accessible marketing and why does it matter?
Accessibility is a term that’s finding itself more and more talked about in the creative industry.
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What's the best way to visualise your data?
Data visualisation is the way we communicate data more effectively with our audience. It uses visual elements to help tell a story.
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How to write a powerful video script
Whether it’s for a TV advert or an explainer animation, your video should engage your audience. One ingredient for achieving this is a well-written script.
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3 signs your visual identity needs refreshing
Your visual identity is a shop window. It is how your audience perceives your business before they’ve engaged with you.
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