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Insight
Our team shares their insights on the topics that matter most to you.
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How to write a powerful video script
3 minute read
• Written by
Sarah Latham
Whether it’s for a TV advert or an explainer animation, your video should engage your audience. One ingredient for achieving this is a well-written script.
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3 signs your visual identity needs refreshing
2
minute read
• Written by
Alex Moran
Your visual identity is a shop window. It is how your audience perceives your business before they’ve engaged with you.
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Everything you need to know about charity marketing
7
minute read
• Written by
Sarah Latham
Charity marketing usually sets out to achieve one of four crucial things - awareness, fundraising, volunteer recruitment or loyal support.
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How to create an eye-catching infographic
3 minute read
• Written by
Sarah Handley
The whole purpose of an infographic is that it’s clear and simple in what it’s trying to say. This starts with working with a good copywriter.
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Everything you need to know about animation
5
minute read
• Written by
Sam Taylor
Using animation is a great way to convey a simple message or explain complicated subjects in a cost-effective and visually engaging way.
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