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Insight
Our team shares their insights on the topics that matter most to you.
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The best ‘marketing for good’ campaigns from 2021
2
minute read
• Written by
Sarah Latham
Despite a few unexpected ups and downs, 2021 was a particularly good year for purpose driven marketing campaigns.
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The ultimate guide to explainer animations
4
minute read
• Written by
Sam Taylor
Explainer videos can come in many formats, but one of the most popular and cost-effective types is animation.
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The art of simplicity in graphic design
2
minute read
• Written by
Sarah Handley
When it comes to creating professional design content, sometimes what you choose not to include is every bit as important as what you do.
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5 steps to finding your brand's voice
3 minute read
• Written by
Sarah Latham
Finding your brand’s voice will make your brand stand out from the crowd and help your audience relate to you.
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How to define (and use) customer personas to your advantage
3 minute read
• Written by
Sarah Latham
Personas are useful as they can help you to understand what your prospective customers are thinking and reveal insight about their decision-making process.
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