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Insight
Our team shares their insights on the topics that matter most to you.
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5 steps to finding your brand's voice
3 minute read
• Written by
Sarah Latham
Finding your brand’s voice will make your brand stand out from the crowd and help your audience relate to you.
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How to define (and use) customer personas to your advantage
3 minute read
• Written by
Sarah Latham
Personas are useful as they can help you to understand what your prospective customers are thinking and reveal insight about their decision-making process.
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Returning to work: the importance of putting mental health first
3 minute read
• Written by
Clare Lydon
We’ve compiled a quick guide covering the steps employers can take to ensure their staff feel supported as they transition from home back to the workplace.
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Are you making the most of your marketing content?
3 minute read
• Written by
Jane Read
Content creation requires time and money, so it’s important to make sure that you’re getting the absolute most out of the finished result.
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What do students look for in a university?
5
minute read
• Written by
Mel Parry-Graham
With so many courses on offer to students all over the country, it can be difficult for them to know which university to choose in their UCAS applications.
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