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How to define (and use) customer personas to your advantage
Personas are useful as they can help you to understand what your prospective customers are thinking and reveal insight about their decision-making process.
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Returning to work: the importance of putting mental health first
We’ve compiled a quick guide covering the steps employers can take to ensure their staff feel supported as they transition from home back to the workplace.
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Are you making the most of your marketing content?
Content creation requires time and money, so it’s important to make sure that you’re getting the absolute most out of the finished result.
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What do students look for in a university?
With so many courses on offer to students all over the country, it can be difficult for them to know which university to choose in their UCAS applications.
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Saving the world one TikTok at a time
Whilst TikTok can allow many charities and oranisations to thrive and reach new audiences, it may not necessarily be the right approach for everyone.
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