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How to maximise results with A/B testing
A/B testing, or split testing, is a method whereby two versions of content are tested against each other by an audience to see which performs better.
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Feedback is a gift
When it comes to evaluating overall performance as a marketing agency, nothing provides as good a sense of how you’re doing quite like client feedback.
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Tips for hosting a Covid-safe university open day
Whether you’re looking to host a physical or virtual open day, there’s plenty you can do to prepare for a Covid-safe event that will engage your audience.
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5 tips for hosting an engaging virtual event
While virtual events are effective in many ways, audience participation and engagement can be a challenge.
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How organisations can use gamification to engage young people
A 'Gen Z' audience has grown up with a significant exposure to gaming. And this behavioural shift has changed the way that they engage and interact.
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