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Insight

Our team shares their insights on the topics that matter most to you.
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Now, more than ever, it's vital to focus on building long-term relationships with your donors Image

Now, more than ever, it's vital to focus on building long-term relationships with your donors

3 minute read • Written by Sarah Klaveness
Now, more than ever, it's vital to focus on building long-term relationships with your donors Image
We value getting fresh perspectives at Eleven, so we invited our friend and charity sector expert Sarah Klaveness - Director of Really Good Things - to collaborate with us on this blog to bring you all the need-to-knows when it comes to fostering long-term relationships with your donors.
Is your wardrobe out of date? Maybe it’s time for a brand refresh? Image

Is your wardrobe out of date? Maybe it’s time for a brand refresh?

3 minute read • Written by Andy Lester
Is your wardrobe out of date? Maybe it’s time for a brand refresh? Image
A good analogy for an organisation's brand identity is to think of it as your wardrobe. As people we try our best to dress in a way that communicates who we are, our values, our interests.
How to do a competitor analysis Image

How to do a competitor analysis

4 minute read • Written by Emily Roberts
How to do a competitor analysis Image
When was the last time you checked out your organisation’s competition? If the answer is that you’re not sure, then you could be missing out on important insight that could strengthen your brand.
AI: A great servant, a terrible master Image

AI: A great servant, a terrible master

3 minute read • Written by Andy Lester
AI: A great servant, a terrible master Image
When we first started to explore AI, the usual jitters that it’s coming for our jobs came naturally - it’s a powerful tool, and it’s not going anywhere.
A balancing act: When good design and accessibility meet Image

A balancing act: When good design and accessibility meet

5 minute read • Written by Andy Lester
A balancing act: When good design and accessibility meet Image
If you search the internet for information about the balance of accessibility and good design, you’ll find a plethora of articles trying to convince you there’s absolutely no compromise needed when these two principles collide.