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A balancing act: When good design and accessibility meet
If you search the internet for information about the balance of accessibility and good design, you’ll find a plethora of articles trying to convince you there’s absolutely no compromise needed when these two principles collide.
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What is GA4 and how is it different from the old Google Analytics?
From July 2023, Google’s analytics platform, Universal Analytics (UA), changed to GA4 (Google Analytics 4) for good.
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What to expect from WCAG 2.2 accessibility guidelines
Whether you’re a public sector organisation or not, making sure your marketing is accessible shouldn’t be an afterthought.
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How to measure the success of your marketing campaign
It’s important to know whether the time and money you’ve invested in your marketing campaign has been spent wisely.
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How to launch a successful fundraising campaign with digital marketing
Digital marketing is particularly effective at driving awareness, and a digital fundraising campaign will attract donors and increase donations.
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