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What is GA4 and how is it different from the old Google Analytics?
From July 2023, Google’s analytics platform, Universal Analytics (UA), changed to GA4 (Google Analytics 4) for good.
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What to expect from WCAG 2.2 accessibility guidelines
Whether you’re a public sector organisation or not, making sure your marketing is accessible shouldn’t be an afterthought.
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How to measure the success of your marketing campaign
It’s important to know whether the time and money you’ve invested in your marketing campaign has been spent wisely.
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How to launch a successful fundraising campaign with digital marketing
Digital marketing is particularly effective at driving awareness, and a digital fundraising campaign will attract donors and increase donations.
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How to get better results with email marketing
Email marketing continues to be one of the most effective ways to engage with your audience. Here are our top tips for using it to your best advantage.
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