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Insight
Our team shares their insights on the topics that matter most to you.
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How to get better results with email marketing
3 minute read
• Written by
Melanie Hurst
Email marketing continues to be one of the most effective ways to engage with your audience. Here are our top tips for using it to your best advantage.
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How to write powerful and engaging copy
3 minute read
• Written by
Sarah Latham
Whether you’re writing for a social post or a website, it’s important to remember that copywriting is both an art and a science.
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4 sure-fire ways to take your annual report to the next level
3 minute read
• Written by
Hollie Newborough-Fox
How do we move the humble annual report from tired, required reading to an effective and interesting way to engage with stakeholders?
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Gender equality campaigns we love
3 minute read
• Written by
Hollie Newborough-Fox
To celebrate International Women's Day and acknowledge how we can use marketing for good, here are our favourite campaigns championing gender equality.
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What is emotional marketing?
3 minute read
• Written by
Hollie Newborough-Fox
Emotional marketing uses emotion to connect with the audience encouraging them to notice, remember, share, and buy wholeheartedly into a brand.
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