TikTok has a huge international database that’s growing every day, so it offers a unique opportunity for many organisations to get in front of a new audience. It’s also got a pretty smart algorithm that detects what content users engage with based on viewing time.
The app is home to huge viral trends, including the ‘what’s living in your head rent-free?’ and ‘tell me without actually *telling* me’ challenges that make it so binge-worthy. But is that all the platform is good for?