If there’s one thing we’ve learned from the Coronavirus pandemic, it’s that pivoting to a digital-first strategy is key to keeping marketing activity afloat. This has been especially true for the charity sector. With face-to-face fundraising events being cancelled and an increase in demand, a significant number of charities reported a huge loss of income following the pandemic.
While the move to digital fundraising tactics was a necessary one, charitable organisations are continuing to see the benefit of including digital campaigns in their overall fundraising strategy. Not only are digital campaigns not restricted by a physical location, they also make fundraising a lot more accessible to a wider range of people.
An effective digital fundraising campaign can attract donors, increase donations, and ultimately raise awareness of your cause. If you’re not sure where to start, here’s how you can employ digital marketing tactics for a successful fundraising campaign: