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Less is more
When it comes to creating professional design content, sometimes what you choose not to include is every bit as important as what you do. It can be very tempting to see the white space as a blank canvas waiting to be filled, but space actually plays a very crucial role in allowing your elements to breathe.
When working on a design, you should consider not only which elements you’re choosing to include but also the hierachy. For example, if all of your text is in heading size and at the top of the document, nothing will stand out. If everything is large or the same size, it’s hard to know where to look and what to focus on first.
Only keep the elements you need
Who's doing it right?
There are several brands and organisations who execute this design principle perfectly. But one of our favourite examples is Apple.
One of Apple’s defining characteristics is simplicity. Instead of trying to be flashy or eye-catching, Apple’s brand is designed to look clean and simple. This results in an instantly recognisable design. You can see a poster and know it’s for Apple before you’ve even read anything. And even if you saw a picture of a real apple with a bite taken out of it, you would still think of the brand.
If you’re looking for support with making your designs look polished and professional, then we’d love to help you. Get in touch with a member of our team today and we’ll be happy to discuss how we can work together.
Originally published:
November 19, 2021
Updated:
May 7, 2024