It’s a fascinating topic and one which larger companies can (and do) invest thousands in harnessing its insights for their brands.
So how can those without a superstar budget incorporate these principles and reap the rewards?
Happily, the central principles are relatively simple - although their application and testing in any specific marketing context can be complex.
Fundamentally, as marketers our goal is the same now as it has always been - to persuade person A to perform action B, and (often) to continue doing so.
Easy, right?
Well, maybe not. But within the confines of a short blog post on a big subject(!), we’d like to share our thoughts on three of the core principles of behavioural science that can help you challenge your thinking.