So, who’s responsibility is it to generate those leads – sales or marketing?
The answer is both. For successful lead generation to turn into effective lead nurturing, and ultimately customer acquisition, sales and marketing must work together to make each stage of the journey count. And without this vital teamwork at play, you’re likely to end up wasting valuable resources.
In this blog, we take a closer look at how to align sales and marketing to maximise your return on lead generation.