Insight

Where to start with creating a foster carer recruitment campaign

Written by Sarah Latham | May 4, 2021 11:00:00 PM

 

Foster care has suffered a negative image in the public eyeWhilst the media has a part to play in this this, foster care advertising campaigns have also been known to devalue and perhaps even trivialise the vital role that foster carers play in our society. 

Every day, around 100 children and young people enter the foster care system in the UK. That’s almost 40,000 a year. On the flip side, there’s a major shortage of foster carers in the UK. And so foster care recruitment has a significant responsibility to step up to the job in meeting this need.  

Last year, Wiltshire Council came to us with this very problem. They were facing a shortage of foster carers and needed a foster carer recruitment campaign that would help them to see their recruitment numbers rise. We created a new identity for their fostering service and planned, delivered and managed their foster carer recruitment campaign, from beginning to end.