Insight

Why authenticity matters more than ever in student comms

Written by Joy Pendleton | Aug 14, 2024 8:08:07 AM

In the ever-evolving and uncertain landscape of higher education, one truth stands out: that authenticity is the bedrock of meaningful student engagement. In a time where information is overloaded and scepticism is at an all-time-high, students crave genuine connections with their chosen universities.

Here’s how you can respond…