Insight

Why you should provide your marketing agency with a budget

Written by Jane Read | Aug 4, 2021 11:00:00 PM

But choosing to leave the subject off the table is a bad idea, as it can lead to confusion and frustration on both sides. The budget is a big part of the brief, so it’s hugely beneficial for both the organisation and the agency to have an understanding of this from the outset.

Here’s why…