The fossil fuel industry is the largest global contributor to greenhouse gas emissions, playing a significant role in climate change. By aligning ourselves with this movement, we’re making a conscious choice to use our expertise where it truly matters—helping not-for-profits, public sector organisations, and purpose-led brands make a positive impact.
The Clean Creatives pledge is a bold stand against climate-damaging work, calling on agencies like ours to stop creating campaigns that support the fossil fuel industry’s agenda. For us, this decision wasn’t difficult. We’ve always been ‘Powered by Purpose,’ and supporting organisations that are fighting for a better future sits at the heart of everything we do.
By signing this pledge, we’re reinforcing our commitment to sustainability, ethics, and meaningful change. We’re excited to continue using our creativity to support the causes that truly matter, and the Clean Creatives pledge is just one more way we’re doing our part. It’s not just a statement—it's a promise to ourselves, our clients, and the world - that we will always choose purpose over profit.
To find out more about the Clean Creatives pledge visit: https://cleancreatives.org/
