“Eleven was a dream to work with! They provided guidance and a range of suggestions to ensure that we were making the most efficient use of the budget. The creative concept they produced was engaging, simple and had an adaptable design, along with powerful messaging to encourage audiences to take action.
As an organisation, they were responsive and communicative throughout the project to ensure that key timings were met and that the project ran smoothly. They also worked effectively with the appointed media agency and media suppliers to ensure that the compelling creative achieved maximum reach and impact.”
Campaigns Manager
Samaritans
Branding, strategy and creative agency for charity and not-for-profit organisations.
Charities play a vital role in society, advancing important causes and issues and providing much-needed support to those who need it most. But in today’s increasingly competitive and turbulent economic landscape, being the one to stand out and attract donors requires a lot more than just a ‘good cause’.
This all starts with having a strong brand. To truly connect with your audience, you need to delve into exactly who your charity’s audience is. Determine what their values are, what motivates them to give, and what communication preferences they have. The insights you draw from this will empower you to craft a brand that resonates deeply with your audience, builds a sense of trust and ultimately fuels your charity’s mission.
Starting with strategy is the key to success for every not-for-profit organisation. Strategy functions as your north star, ensuring all your marketing activity is aligned with your mission and goals. Whether your goal is to spread the word about an upcoming event, roll out a volunteer recruitment campaign, increase giving through an impactful fundraising campaign or communicate the importance of your cause to your audience through an awareness campaign, our strategy-first approach will help you achieve it in the most effective and cost efficient way possible.
Our approach
Having worked with national, regional and local charities and not-for-profits over the years, we understand the challenges you face and that every penny counts when it comes to your available marketing spend.
We understand the pressure you’re under to ‘do more with less’, despite rising running costs. We also know that the cost-of-living crisis is having a significant impact on charitable giving. And we know that your budgets are fully dependent on fundraising and grants. So, making sure that your money is spent wisely is of paramount importance to us at Eleven.
This is why our approach is all about leading with strategy so that when it’s time to create, we’ve done all the prep needed to know what’s going to land – meaning none of your budget gets wasted on wild guesswork. As a specialist charity and non-profits strategy and creative agency, our aim is to not only help you develop an effective brand or campaign strategy, but to give you the tools and the knowledge to develop your own understanding. This often involves providing you with a comprehensive charity campaign toolkit, empowering your internal teams to maximise the impact of your campaign themselves.
Our strategic focus is on uniting your audience behind your cause, using compelling content and making the best use of available channels to amplify your message. We can support you with things like encouraging individual giving, nurturing relationships with your major donors, and driving membership recruitment. We can also work with you to help recruit and mobilise volunteers.
“Eleven was a dream to work with! They provided guidance and a range of suggestions to ensure that we were making the most efficient use of the budget. The creative concept they produced was engaging, simple and had an adaptable design, along with powerful messaging to encourage audiences to take action.
As an organisation, they were responsive and communicative throughout the project to ensure that key timings were met and that the project ran smoothly. They also worked effectively with the appointed media agency and media suppliers to ensure that the compelling creative achieved maximum reach and impact.”
Campaigns Manager
Samaritans
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