Further education creative marketing agency

"The feedback we have received has been fantastic. Readers love the bold and modern design, crisp imagery and well laid out information. Many members of College staff have said that this is the best degree prospectus we have ever had.

We would definitely choose Eleven again as a design agency – in fact, we already have for our School prospectus!"

Marketing Operations Manager
Bradford College

Further education creative agency

The adult skills budget has fallen significantly over the past decade. And this, coupled with an onslaught of new policy changes, has created a series of challenges for the further education sector. Student attendance and motivation is falling. And as a result of Brexit and fewer EU students, there’s increased competition from both universities and employers who are taking matters into their own hands.

We also know that the lack of high-profile and well-resourced graduate recruitment schemes in the sector has led to a shortage of teachers. And the quality of the teaching is the most influential factor on the outcomes for learners, throwing student welfare into question.

As your further education creative partner, our mission is to empower colleges and educational institutions. We do this with effective creative solutions that tell your story and make a positive and lasting impact with prospective students.

Our approach

Our further education creative services help to enhance the reputation of FE institutions both big and small, whether that’s to diversify their offer or to attract and retain talent. Our further education campaigns are carefully crafted with your student audience in mind, whether that’s studying for A-Levels or pursuing apprenticeships. Our mission is to represent your institution as success-driven and forward-thinking, so that you can engage students and attract the best quality teaching staff.

How you speak to a Gen-Z audience is important. And adopting the wrong tone can actually do your brand more harm than good, so it’s important to get your unique selling proposition and tone of voice in check. From what you say about yourself on your website to the content you’re posting on social, everything you share should be singing from the same hymn sheet. We’ll work with you to help you adopt the right language, create impactful content and select the right channels for engaging this audience.

We understand that you’re under increasing pressure to do more with a squeezed budget. But realistic expectations should start with setting realistic goals. We can work with you to help define your marketing strategy, elevate your creative outputs or breathe new life into to your brand identity, so that your online presence can more effectively tell the story of who you are and what you can do.

We would definitely choose Eleven again as a design agency – in fact, we already have for our School prospectus!"

Marketing Operations Manager
Bradford College