“It was a pleasure working with Eleven on the launch of the ‘Stay Safe with Thomas’ short episode on rail safety. We were really impressed with how well they got into the mindset of our target audience, advising us on the best assets to create and course of action to reach them. Eleven was also able to provide guidance on the best route with influencer partnerships that closely aligned with the demographic of our audience.
As an agency, Eleven was very responsive and communicative throughout the project and managed the complex sign off process between ourselves and Mattel (who are based in California) very smoothly. They also worked well with Mumsnet to help recruit bloggers and influencers to attend the in-station events – which turned out to be a roaring success!”
Media Relations Manager
Network Rail
Specialist strategy-first creative agency for the public transport sector.
With rapidly evolving urban dynamics, technological advancements and shifting passenger behaviours, the public transport sector faces significant challenges. And despite marketing budgets getting more and more squeezed, the expectations remain the same which is placing organisations under overwhelming strain.
We saw a seismic drop in the number of passengers during the pandemic. And although there’s been some recovery, these numbers still remain uneven and some regions are suffering more than others. There are also lingering concerns around health and safety in shared spaces, as well as the environmental impact of public transport, so there’s still work to be done to reassure the general public of the measures that tackle these issues head on.
The ramifications of Brexit and Covid-19 are huge and have landed the UK in a state of political turmoil. And the rapidly rising cost of living has resulted in a nation that is uncertain and fearful for what the future holds. The public transport sector must respond by creating a service that is passenger-led and focuses on safety and sustainability.
Our approach
As public transport specialists – with particular expertise in the rail sector - we understand the challenges and opportunities of working with multiple stakeholders. We’re also well-versed in the complexities of cross-industry communications, and benefit from the sector specific insight required to successfully engage the public in both national and regional campaigns.
Our wide-ranging industry experience and expertise means that we’re now recognised as a trusted strategy and creative services supplier by multiple organisations within the public transport sector. And our team of talented creatives and strategists can deliver integrated and innovative solutions that generate tangible results. We’re uniquely well-placed to help with cross-industry initiatives, having worked on projects like an operating strategy for the UK rail industry and a behaviour change campaign encouraging people to use the train for leisure travel after lockdown lifted.
Whether you’re looking for support with elevating your stakeholder communications or would like us to develop and deliver a strategy for a public behaviour change campaign, we’ve got the tools and experience needed to set you up for true and lasting success.
“It was a pleasure working with Eleven on the launch of the ‘Stay Safe with Thomas’ short episode on rail safety. We were really impressed with how well they got into the mindset of our target audience, advising us on the best assets to create and course of action to reach them. Eleven was also able to provide guidance on the best route with influencer partnerships that closely aligned with the demographic of our audience.
As an agency, Eleven was very responsive and communicative throughout the project and managed the complex sign off process between ourselves and Mattel (who are based in California) very smoothly. They also worked well with Mumsnet to help recruit bloggers and influencers to attend the in-station events – which turned out to be a roaring success!”
Media Relations Manager
Network Rail
