A digital campaign to encourage people to take part in a research survey about dating.
University of Salford
The University of Salford was studying people’s attitudes and behaviours towards dating apps.
The University approached us with the task of creating a digital campaign encouraging people to complete a survey. The findings from the survey would then inform a report to be published on the topic.
A digital campaign to encourage people to take part in a research survey about dating.
University of Salford
Project summary
Research and insight
Campaign strategy
Concept development
Graphic design
Copywriting
Paid social
Approach
After researching trends in behaviour relating to dating apps, we realised that the general public were largely polarised on the issue.
It was the divisive nature of the topic which inspired us to visualise this split in opinion using a design system which mimicked the divide and interface of most dating apps.
We also paired this with witty and suggestive language to catch people’s attention so that they would want to engage with the content.
Impact
The campaign was hugely successful, generating 1,603,428 impressions and 16,573 clicks in just four weeks! These results were equally spread across all of the desired target audiences.
