The report needed to appeal to both professional and public audiences, so we developed a creative approach based around a duality of colour to challenge the traditional narratives around sexuality - drawing on the experiences and stories of the people who took part in the surveys. The creative used a duotone theme, with lots of imagery, pull-out quotes and visualised data to make the academic content more accessible and enjoyable to navigate.

We detailed key timeline information that contextualised the data, such as Covid-19 rates, socio-economic and political influences, and changes in the rules throughout England, Wales, Scotland and Northern Ireland. We worked with the client to generate the alt text for photography, drawing on their subject expertise and being mindful to represent every gender, identity and person appropriately.